https://www.vogue.com/article/claire-waight-keller-is-new-uniqlo-creative-director
Claire Waight Keller, qui chapeautait déjà la collection C d’Uniqlo, vient d’être nommée DA de la collection générale. Elle souhaite rapprocher celle-ci des tendances du moment et augmenter sa fréquence de renouvellement (au lieu de suivre les saisons naturelles).
“What you’ll start to notice,” Waight Keller says, “is that within some of those core programs there’ll be new fashion shapes, and there’ll be new silhouettes that drop every other month, to really bring in the freshness.” Among the developments that will register, she explains, are updates to the overall color palette. “I’ve got my hands all over that.” On the women’s side, look for more femininity, more prints, and more exploration in terms of pattern and cut, and younger, trending silhouettes. “Uniqlo appeals to such a big audience,” she says, “but a big chunk that they really capture is that younger age bracket. It’s a fast-moving market, so there’s a lot to learn there.”